What are digital products?
Digital products are goods or services which are contained in the ContentCard via a code, e.g. a licence code for the activation of mobile phone navigation, music flat rate for MP3 downloads, credit for an online video shop or PC software.
With the code, the customer can download the digital product at the respective product provider (e.g. PC software) or activate a certain application (e.g. mobile phone navigation). The customer purchases the ContentCard and therefore the digital product such as a music CD or video DVD in the shop. The only difference: The ContentCard is packaging and data carrier all in one.
Comparison: You sell the ContentCard at the POS just as conventional media
As long as the card is not activated it is useless and the digital product contained on it is 100% thief-proof.
Only by activating the ContentCard when it is sold, does it obtain its value and the digital product can be requested.
There are two ways to activate the ContentCard:
Manually via www.contentcard.com
Automatically at the cash desk